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Despite Loss, Area Cashes in on Colin Kaepernick

Feb 05, 2013

Even though the Baltimore Ravens took home the Vince Lombardi Trophy, Reno gained a lot from this year's Super Bowl.

Grocery stores, sporting good stores, and sportsbooks were all packed with Colin Kaepernick gear and Super Bowl stuff. It seems - win or lose - it was a moneymaker for Northern Nevada.

"We were packed," said David Farahi, Chief Operating Officer for the Atlantis in Reno. "We saw more bets placed this year than any other Super Bowl in our history. We had 28 prop bets on Kaepernick alone."

And the Atlantis had a special promotion that if the kick off at the beginning of the game or the beginning of the second half was run for a touchdown, a lucky party-goer in each of the three parties at the Atlantis would win $100,000.

"And of course that did happen in the second half, and three longtime Atlantis guests walked out of here with $100,000 each!" Farahi said.

And the positive press that the Kaepernick connection has given Northern Nevada is expected to help in marketing the area in the future.

Christopher Baum is the President and CEO of the Reno Sparks Convention and Visitors Authority.

"It's just one more positive thing in a list of them for Northern Nevada," he said. "We have Apple coming here and IBM and we have special events and now this highlights UNR which is turning out high quality athletes and academics. This is a great way to start the dialogue with other conventions and companies about our great area."

In fact, Baum will be in Washington, D.C. next week speaking with officials about building our convention business and he says win or lose the Kaepernick connection will pay off.

An estimated 108.4 million people watched the Super Bowl, making it fall short of setting the fourth straight viewership record.

The Nielsen Company said Monday that the Baltimore Ravens' 34-31 victory over the San Francisco 49ers was the third most-viewed program in television history. Both the 2010 and 2011 games hit the 111 million mark.

Football viewership in general declined this year. But with a thrilling finish, this year's game did become the fourth Super Bowl to record more than 100 million viewers.

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